In a world driven by visuals and the need to make a lasting impression, large format printing has emerged as a game-changer. While you may be wondering, “what is large format digital printing?” the truth is you’ve likely already been exposed to it.
If you’ve ever marvelled at a larger-than-life billboard, been captivated by the intricate details of a mural, or stood in awe of a vivid trade show backdrop, you’ve witnessed the impact of large format printing.
Large format printing, also known as wide format printing or grand format printing, is a dynamic and versatile form of visual communication that goes beyond the confines of standard print dimensions. It brings your ideas to life on a scale that commands attention, turning ordinary spaces into extraordinary showcases.
Whether you’re a business owner looking to enhance your brand presence, an artist seeking to express creativity, or an event planner aiming to create a memorable atmosphere, large format printing has the potential to transform your vision into a tangible, impactful reality.
How Does Large Format Printing Work?
Large format printers operate the same as regular office printers. You or your team create the graphics to be printed in the format of your choice, save them accordingly, and follow the regular process to have them printed. This type of printer can work with several kinds of materials, including paper, vinyl, and fabric.
However, the difference is you’re handling grand-sized products printed on different substrates, which can include the following:
After choosing a medium, your computer relays the desired dimensions and graphics to start printing. The large format printer press lays toner on the nozzles, applying the ink directly on a surface to create clear images with vibrant colours and no distortion.
Products You Can Make
You have options, and, as we’ll speak to later, the versatility of this type of printing process is a huge selling point. Some types of large format prints include:
- Vehicle Wraps
- Point of Sale Displays
- And more
The only limit is your imagination when it comes to large format digital printing—put that creativity to work for amazing results!
How to Maximize Your Large Format Printing
If you want to minimize errors, lower printing costs, and get excellent results, we recommend you follow these large format printing tips:
1. Use Vector Files
Vector files are images formed by mathematical formulas to establish points on a grid, meaning you can adjust the size without losing resolution. This means your logos or graphics won’t suffer when the large or wide format printer compresses the file.
Some examples of vector file types are: .ai, .eps, .pdf, and .svg.
2. Print It Yourself
Should I buy or lease a printer? People often ask this question, but both are better than having to find a retailer that offers printing at a cost. This is especially true for wide format printing, which, given the size of what you’re producing, can be cumbersome.
3. Adhere to 120 DPI
Dots per inch (DPI) refers to the number of dots in a printed inch. Industry experts recommend using 120 DPI for printing graphics to ensure fine image quality. The higher number of dots guarantees more sharpness and detail in the finished product.
4. Convert RGB Colours to CMYK
Most images are saved in an RGB (red-green-blue) setting, so computer screens display graphics correctly. Unfortunately, printers view and produce colours differently using a CMYK (cyan-magenta-yellow-black) setting. Always make the switch!
The Value of Large Format Printing
Sometimes less is more, but often more is better. When the latter is true, businesses should turn to large format printing to make a statement.
Perhaps the most obvious benefit is increased visibility. Large format printing allows businesses to create massive displays that attract attention, whether it’s on a crowded conference stage or in a busy mall. As such, this helps brands make a lasting impression on customers, piquing their interest and converting them into buyers.
Large format printing negates the need to print hundreds of small copies while using cost-effective, flexible substrates like paper, wood, and plastic. These UV-resistant materials are built to last and curb expenses. Switching to large format printing lessens your carbon footprint and helps your business save money!
Another reason businesses love large format printing is because it’s incredibly versatile. There’s no end to the materials you can create or their applications. Striking product displays, infographics to support a presentation, vehicle wraps—you can’t do all this and more with traditional printing.
Shop Large Format Printers at Busys.ca
So, what is large format digital printing? Well, as you’ve learned, it could be the perfect way for your brand to make a marketing statement! Compared to traditional printing, it’s more versatile, cost-effective, and leaves a lasting impression.
Busys.ca is the best place to buy a large format printer. No matter what your business needs are, we’re confident we have the best offerings. We also set ink, toner, and all the other accessories you may need to keep yours up and running.
Get a quote today and start breaking creative barriers with your large format ads!