If you are contemplating signing up for business printers for lease Toronto but are thinking twice if they are still necessary during this Digital Age and with the movement toward a paperless workplace, this article is for you.
Discover why printing still persists, why your business needs it, and how you can benefit from it. Keep on reading to find out!
Not Everyone is Digitally Savvy
There may be a lot of companies claiming to be paperless, but the truth is we are still far from truly achieving that. Despite living in the Digital Age, not all companies are embracing full digitization for a lot of reasons. Even if you are a paperless organization, it would be completely impossible to avoid dealing with traditional businesses who still prefer to have everything in black and white.
In addition, there is still a demographic of customers who remain to be uncomfortable or unknowledgeable on how to do all transactions online. Some would like to have the option to hold on to a tangible document as a reassurance. Businesses should make ways to feel these people included.
Printing is Cost-Effective
Printing is a creative and cost-effective strategy that every business should definitely take advantage of and exhaust at all costs. For starters, overall printing cost has tremendously gone down over the years. Add to this the fact that there are now a lot of options when it comes to high-quality printing devices. It is now affordable to produce a thousand copies of vividly coloured photos and prints that can be used for different advertising and marketing purposes. If your business cannot afford to acquire, there are now convenient business printers for lease in Toronto.
Reading is Better on Paper
Several studies have been conducted comparing the reading comprehension when texts are presented digitally on screens versus in printed format on paper. The most recent was published in 2019 at the Journal of Reading, wherein 29 of the 33 laboratory studies found that readers learned more from text on paper. This further supports the growing body of evidence that suggests that modern screens, such as computers, laptops, tablets, e-book readers, or smartphones, will be unable to provide a person’s unique tactile experienced from reading on paper.
For business applications, this means that printing out specific content materials may still be necessary to avoid skimming texts and to ensure that intended readers, whether clients or employees, will have a clear understanding of the message. This includes training manuals, product catalogues and brochures, and important contracts.
Paper adds a personal touch
No matter how many emails and newsletters you send online, chances are, they will end up being ignored, trashed, or worse marked as spam. In some cases, printing out letters to clients and customers can give a nice personal touch, which is something that has become rare these days. Businesses that will do this can give out a positive impression of exceptional personalized service that will go above and beyond for clients.
Hard copies for additional back up
Computers crash and cloud storage can be hacked. For crucial documents, printing out and keeping it in the file may be a brilliant idea. This will give you the peace of mind knowing that you have both a digital and a hard copy no matter what. Nevertheless, we are not implying that you print out everything. Limit it to essential documents, such as federally required documentation, employee records, accounting statements, contracts, and company policies.
Business Printers for Lease Toronto
Busys.ca is a leading provider of business printers for lease in Toronto and in surrounding areas in Canada and the United States.
Being in the industry for 35 years, we take pride in our client-focused initiative to deliver award-winning printers and copiers and excellent customer service. We have a portfolio of satisfied clients from different business niches, including real estate, finance, law firms, education, and car dealerships.
Aside from our impressive selection of business printers for lease in Toronto, Busys.ca also offers Document Management Solutions and Optical Character Recognition. We are confident that we can provide a customized and results-based strategy for every client, big or small. Are you ready to maximize your business’ untapped potentials with our services?
To know more about our business printers for lease in Toronto and how we can help your business’s efficiency, contact Busys.ca today.
